About this dashboard
Executive overview of multi-channel marketing performance focusing on ROI, click-through rates, and customer acquisition costs.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the purple-gold palette by using purple (#7B1FA2) for headers and navigation, gold (#FFB300) for key metrics, and accent colors for alerts. Ensure contrast ratios meet accessibility standards (4.5:1) to guarantee readability.
Layout & Grid System
HighImplement a 12-column grid system for a 4:3 ratio. Position KPIs at the top for visibility, with charts in the middle and filter options along the side. Maintain 16-24px padding, ensuring 16-20px gaps between cards for a clean layout.
Typography Hierarchy
MediumUse a clear typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, card titles at 14-16px medium, and body text at 12-14px. Stick to a single font family like Inter for consistency.
Data Visualization UX
HighSelect chart types based on the data narrative: use gauge charts for target metrics, line charts for trends, and donut charts for proportions. Limit color use to 5-7 per chart and provide tooltips for context, ensuring consistent axis formatting.
Visual Hierarchy & Focus
MediumEstablish a clear visual hierarchy by making the most important metrics the largest and boldest. Use whitespace effectively to separate sections and implement subtle shadows on cards for depth. Highlight anomalies using conditional formatting.
Interaction & Feedback
LowIncorporate hover states with slight opacity adjustments or subtle shadows. Use loading skeletons during data refresh and provide visual feedback for filter selections, considering drill-through navigation for detailed insights.







