About this dashboard

Track campaign ROI, CAC, lead conversion and channel attribution against quarterly OKRs.

KPIs tracked

Website TrafficUnique VisitorsCustomer Acquisition Cost (CAC)Lead GenerationMarketing Qualified Leads (MQL)Conversion RateBounce RateSession Duration

Charts

Funnel ChartHeatmapStacked Bar ChartMulti-Line ChartProgress RingData Table

Strategic insights

Design recommendations

Color Palette Strategy

High

Utilize the midnight-orange palette to create a visually striking dashboard. The primary color (#191970) serves as a solid background, while secondary highlights in orange (#FF8C00) enhance key metrics. Ensure a contrast ratio of at least 4.5:1 for accessibility.

Primary · Background and headers
Secondary · Key metrics and highlights
Accent · Secondary elements
Highlight · Important data points
Muted · Subtle backgrounds
Light · Light accents

Layout & Grid System

High

Adopt a 12-column grid for a 4:3 aspect ratio, positioning KPIs at the top for immediate visibility. Place charts in the middle for detailed analysis, and maintain 16-24px padding between sections to enhance readability.

Typography Hierarchy

Medium

Establish a clear typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, and body text at 12-14px regular. Use a single font family for consistency, such as Inter or Segoe UI.

Data Visualization UX

High

Select chart types that best match the data narrative; funnel charts for conversion stages, heatmaps for visitor behavior, and stacked bars for comparative metrics. Limit color usage to 5-7 for clarity, and ensure clear labels and legends.

Visual Hierarchy & Focus

Medium

Create a clear visual hierarchy where the most important metrics stand out. Use whitespace effectively to separate cards and highlight anomalies with red for negative and green for positive changes.

Interaction & Feedback

Low

Incorporate hover states for interactive elements to enhance user experience. During data refresh, provide loading skeletons, and ensure visual feedback on filter selections.

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