About this dashboard
Track campaign ROI, CAC, lead conversion and channel attribution against quarterly OKRs.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the midnight-orange palette to create a visually striking dashboard. The primary color (#191970) serves as a solid background, while secondary highlights in orange (#FF8C00) enhance key metrics. Ensure a contrast ratio of at least 4.5:1 for accessibility.
Layout & Grid System
HighAdopt a 12-column grid for a 4:3 aspect ratio, positioning KPIs at the top for immediate visibility. Place charts in the middle for detailed analysis, and maintain 16-24px padding between sections to enhance readability.
Typography Hierarchy
MediumEstablish a clear typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, and body text at 12-14px regular. Use a single font family for consistency, such as Inter or Segoe UI.
Data Visualization UX
HighSelect chart types that best match the data narrative; funnel charts for conversion stages, heatmaps for visitor behavior, and stacked bars for comparative metrics. Limit color usage to 5-7 for clarity, and ensure clear labels and legends.
Visual Hierarchy & Focus
MediumCreate a clear visual hierarchy where the most important metrics stand out. Use whitespace effectively to separate cards and highlight anomalies with red for negative and green for positive changes.
Interaction & Feedback
LowIncorporate hover states for interactive elements to enhance user experience. During data refresh, provide loading skeletons, and ensure visual feedback on filter selections.







