About this dashboard
Analyze multi-channel marketing performance to enhance ROI and optimize ad spend.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the graphite-lime palette effectively by using graphite (#3D3D3D) for backgrounds and headers, while lime (#AEEA00) highlights key metrics. Ensure all elements meet a contrast ratio of 4.5:1 to maintain accessibility standards.
Layout & Grid System
HighImplement a 12-column grid for a 4:3 aspect ratio. Position KPIs at the top for immediate visibility, followed by charts in the middle sections, and a data table in the bottom for analysis. Maintain 16px padding and 20px gaps to ensure clarity.
Typography Hierarchy
MediumSet the dashboard title at 28px bold, section headers at 20px semibold, card titles at 16px medium, and body text at 14px regular. Utilize a single font family, preferably Inter, to ensure consistency throughout the dashboard.
Data Visualization UX
HighChoose a Multi-Line Chart for trend analysis across multiple channels, a Funnel Chart to visualize conversion rates, and a Heatmap for engagement across different times. Limit color usage in charts to 5 colors to prevent confusion, and ensure clear legends are used.
Visual Hierarchy & Focus
MediumEstablish a clear visual hierarchy with the largest elements for key metrics. Use whitespace effectively to separate sections, and apply subtle shadows to cards for depth. Highlight any anomalies using conditional formatting—red for negative changes and green for positive ones.
Interaction & Feedback
LowIncorporate hover states with an opacity change for interactive elements. Use loading indicators during data refresh processes, and provide visual feedback when filters are applied. Consider adding drill-through navigation for deeper data exploration.







