About this dashboard

Real-time insights into ROI, click-through rates, and customer acquisition costs across various marketing channels.

KPIs tracked

Customer Acquisition Cost (CAC)Click-Through Rate (CTR)Return on Investment (ROI)Website TrafficUnique VisitorsLead GenerationMarketing Qualified Leads (MQL)Bounce Rate

Charts

Geographic MapGauge ChartActivity Feed WidgetSparklineData TableFunnel Chart

Strategic insights

Design recommendations

Color Palette Strategy

High

Use the custom-323232-F59E0B palette strategically: 323232 for backgrounds and headers, F59E0B for key metrics, ensuring a 4.5:1 contrast ratio for accessibility. Consistent color usage fosters recognition and improves UX.

Primary · Background and headers
Secondary · Key metrics and highlights
Accent · Secondary elements
Highlight · Important data points
Muted · Subtle backgrounds
Light · Light accents

Layout & Grid System

High

Implement a 12-column grid for a 16:9 aspect ratio. Place KPIs at the top for immediate visibility, charts in the middle for in-depth analysis, and filters in the sidebar for easy access. Maintain 16-24px padding and 16-20px gaps between cards.

Typography Hierarchy

Medium

Utilize a clear typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, card titles at 14-16px medium, and body text at 12-14px. Consistency in font family (like Inter or Segoe UI) enhances readability.

Data Visualization UX

High

Select appropriate chart types: use the Geographic Map for spatial data, Gauge Chart for performance targets, and Funnel Chart for lead conversion processes. Limit colors per chart to 5-7 and ensure tooltips provide context.

Visual Hierarchy & Focus

Medium

Create a clear visual hierarchy by emphasizing the most critical metrics with larger font sizes. Use whitespace effectively to separate sections and highlight anomalies through conditional formatting, such as red for negative changes.

Interaction & Feedback

Low

Incorporate hover states for interactive elements to enhance UX. Use loading skeletons during data refresh and provide visual feedback on filter selections. Consider implementing drill-through navigation for detailed metric exploration.

Related dashboards

See all

We use cookies to enhance your experience and analyze site usage. Learn more