About this dashboard

This dashboard tracks key metrics such as customer lifetime value, repeat purchase rate, average order value, and cohort revenue over time to drive strategic sales decisions.

KPIs tracked

Customer Lifetime Value (LTV)Repeat Purchase RateAverage Order Value (AOV)Cohort Revenue

Charts

Multi-Line ChartStacked Bar ChartData Table

Strategic insights

Design recommendations

Color Palette Strategy

High

Utilize a mono-teal palette effectively with a primary color for headers and navigation. Ensure that the background is light for contrast, maintaining a 4.5:1 ratio for accessibility. Consistent usage will help users recognize visual patterns.

Primary · Background and headers
Secondary · Key metrics and highlights
Accent · Secondary elements
Highlight · Important data points
Muted · Subtle backgrounds
Light · Light accents

Layout & Grid System

High

Implement a 12-column grid system for a 16:9 ratio. Place KPIs at the top for immediate visibility, followed by charts in the middle section. Maintain 16-24px padding and 16-20px gaps between cards to ensure a clean layout.

Typography Hierarchy

Medium

Use a clear typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, and body text at 12-14px regular. Maintain a single font family for consistency and readability.

Data Visualization UX

High

Select chart types that match the data context: Multi-Line Chart for trends, Stacked Bar Chart for comparisons, and Data Table for detailed views. Limit colors per chart to 5-7 and ensure axis formatting is clear.

Visual Hierarchy & Focus

Medium

Create a clear visual hierarchy by making the most important metrics the largest. Use whitespace effectively to separate sections and apply subtle shadows to cards. Highlight anomalies with conditional formatting.

Interaction & Feedback

Low

Incorporate hover states for interactive elements (opacity: 0.8) and visual feedback for filter selections. Consider implementing drill-through navigation for deeper insights on metrics.

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