About this dashboard

Operational insights into revenue trends and growth drivers for a global football merchandise retailer.

KPIs tracked

Monthly RevenueQuarterly RevenueYear-over-Year GrowthConversion RateCustomer Acquisition Cost (CAC)Average Deal Size

Charts

Geographic MapGauge ChartActivity Feed WidgetData TableSparkline

Strategic insights

Design recommendations

Color Palette Strategy

High

Utilize the custom color palette effectively: Primary (#14570c) for backgrounds and headers, Secondary (#cc0910) for key metrics, and Accent (#000000) for secondary elements. Ensure a contrast ratio of 4.5:1 for accessibility throughout the dashboard.

Primary · Background and headers
Secondary · Key metrics and highlights
Accent · Secondary elements
Highlight · Important data points
Muted · Subtle backgrounds
Light · Light accents

Layout & Grid System

High

Implement a 12-column grid layout with a 4:3 aspect ratio. Place KPIs at the top for immediate visibility, followed by charts in the middle sections for detailed analysis. Maintain 16px padding and 20px gaps between cards for a clean look.

Typography Hierarchy

Medium

Establish a clear typography hierarchy: Dashboard title at 28px bold, section headers at 20px semi-bold, card titles at 16px medium, body text at 14px regular, and captions at 12px. Use a single font family like Inter for consistency.

Data Visualization UX

High

Select chart types that align with the data's narrative: use a Geographic Map for regional sales distribution, a Gauge for performance against targets, and an Activity Feed for real-time updates. Limit colors to 5-7 per chart and ensure clear axis formatting.

Visual Hierarchy & Focus

Medium

Create a clear visual hierarchy by using larger/bolder elements for the most important metrics. Use whitespace effectively to separate sections and add subtle borders to cards for depth. Highlight anomalies with conditional formatting (green for positive, red for negative).

Interaction & Feedback

Low

Incorporate hover states on interactive elements for better user experience (e.g., opacity changes to 0.8). Use loading indicators during data refresh and provide visual feedback on filter selections to enhance navigation.

Related dashboards

See all

We use cookies to enhance your experience and analyze site usage. Learn more