About this dashboard

An executive scoreboard analyzing five years of revenue performance for a global football merchandise retailer.

KPIs tracked

Monthly RevenueQuarterly RevenueYear-over-Year GrowthCustomer Acquisition Cost (CAC)Average Deal SizeConversion Rate

Charts

Multi-Line ChartStacked Bar ChartFunnel ChartProgress RingData Table

Strategic insights

Design recommendations

Color Palette Strategy

High

Implement the custom-29771e-da061b color palette effectively. Use the primary color (#29771e) for headers, secondary color (#da061b) for key metrics, and ensure all text contrasts at a 4.5:1 ratio for accessibility.

Primary · Headers and backgrounds
Secondary · Key metrics highlights
Accent · Sub-elements
Highlight · Important data points
Muted · Backgrounds
Light · Base color for text

Layout & Grid System

High

Utilize a 12-column grid for a 4:3 aspect ratio. Place KPIs at the top for visibility, charts in the middle for analysis, and filters on the sidebar. Maintain 16-20px gaps between sections for clarity.

Typography Hierarchy

Medium

Maintain a clear typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, card titles at 14-16px medium, and body text at 12-14px regular. Use a consistent font across the dashboard.

Data Visualization UX

High

Choose chart types that best match the data narrative: Multi-Line for trends, Stacked Bar for comparisons, Funnel for conversion tracking. Limit colors to 5-7 per chart and ensure clear legends are outside the chart area.

Visual Hierarchy & Focus

Medium

Establish a clear visual hierarchy: use whitespace to separate sections, highlight important metrics, and utilize conditional formatting (e.g., red for negative changes, green for positive) to draw attention to anomalies.

Interaction & Feedback

Low

Incorporate hover states for interactive elements to enhance user engagement. Implement loading states during data refresh to improve user experience, and consider drill-through navigation for detailed metric exploration.

Related dashboards

See all

We use cookies to enhance your experience and analyze site usage. Learn more