About this dashboard
An executive scoreboard for a global football merchandise retailer that tracks revenue performance over five years.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the forest-peach palette effectively: forest green for headers to signify growth, peach for highlights to draw attention to key metrics, and ensure contrast ratios meet at least 4.5:1 for accessibility.
Layout & Grid System
HighImplement a 12-column grid layout for a 16:9 ratio. Place KPI cards at the top for immediate visibility and charts in the middle and bottom sections. Maintain 16-24px padding around elements.
Typography Hierarchy
MediumUse a clear typography hierarchy: Dashboard title at 28px bold, section headers at 20px semibold, KPI titles at 16px medium, and body text at 14px regular for consistency and readability.
Data Visualization UX
HighSelect chart types based on data semantics: use Line Charts for trends, Stacked Bar Charts for comparisons, and Gauges for targets. Limit color usage to 5-7 per chart and ensure clear legends are positioned outside the chart area.
Visual Hierarchy & Focus
MediumEnhance visual hierarchy by using the largest elements for the most critical metrics. Utilize whitespace to separate sections and apply subtle shadows to KPI cards for depth. Highlight negative trends with red and positive trends with green.
Interaction & Feedback
LowIncorporate hover states for interactive elements to provide feedback (e.g., opacity changes). Use loading animations when data is refreshing and ensure filter selections provide visual feedback to users.







