About this dashboard

An executive scoreboard for a global football merchandise retailer that tracks revenue performance over five years.

KPIs tracked

Monthly RevenueQuarterly RevenueYear-over-Year GrowthConversion RateAverage Deal SizeCustomer Acquisition Cost (CAC)

Charts

Line ChartStacked Bar ChartFunnel ChartGauge ChartMulti-Line Chart

Strategic insights

Design recommendations

Color Palette Strategy

High

Utilize the forest-peach palette effectively: forest green for headers to signify growth, peach for highlights to draw attention to key metrics, and ensure contrast ratios meet at least 4.5:1 for accessibility.

Primary · Background and headers
Secondary · Key metrics and highlights
Accent · Secondary elements
Highlight · Important data points
Muted · Subtle backgrounds
Light · Light accents

Layout & Grid System

High

Implement a 12-column grid layout for a 16:9 ratio. Place KPI cards at the top for immediate visibility and charts in the middle and bottom sections. Maintain 16-24px padding around elements.

Typography Hierarchy

Medium

Use a clear typography hierarchy: Dashboard title at 28px bold, section headers at 20px semibold, KPI titles at 16px medium, and body text at 14px regular for consistency and readability.

Data Visualization UX

High

Select chart types based on data semantics: use Line Charts for trends, Stacked Bar Charts for comparisons, and Gauges for targets. Limit color usage to 5-7 per chart and ensure clear legends are positioned outside the chart area.

Visual Hierarchy & Focus

Medium

Enhance visual hierarchy by using the largest elements for the most critical metrics. Utilize whitespace to separate sections and apply subtle shadows to KPI cards for depth. Highlight negative trends with red and positive trends with green.

Interaction & Feedback

Low

Incorporate hover states for interactive elements to provide feedback (e.g., opacity changes). Use loading animations when data is refreshing and ensure filter selections provide visual feedback to users.

Related dashboards

See all

We use cookies to enhance your experience and analyze site usage. Learn more