About this dashboard
An executive scoreboard for analyzing revenue performance and drivers in football merchandise sales.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the custom-FFD700-30b81b palette effectively, ensuring a 4.5:1 contrast ratio for text readability. Use FFD700 for headers and highlights, while 30b81b should be for key metrics.
Layout & Grid System
HighImplement a 3x2 grid layout across a 12-column system, placing KPIs at the top for visibility. Ensure 16-24px padding and maintain 16-20px gaps between cards for clarity.
Typography Hierarchy
MediumUse a clear typography hierarchy: 24-28px bold for dashboard title, 18-20px semibold for section headers, and 12-14px regular for body text to ensure readability.
Data Visualization UX
HighSelect chart types that suit the data: a Geographic Map for regional sales, a Gauge for performance targets, and Sparklines for trends. Limit colors to 5-7 per chart for clarity.
Visual Hierarchy & Focus
MediumEstablish a clear visual hierarchy by using whitespace effectively to separate sections. Highlight anomalies with conditional formatting, such as red for negative trends and green for positive.
Interaction & Feedback
LowIncorporate hover states for interactive elements (opacity: 0.8) and loading skeletons during data refresh. Provide feedback on filter selections for better user experience.







