About this dashboard
An executive scoreboard for a global football merchandise retailer showcasing five years of revenue performance and its drivers.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the custom-2D5A27-cf0621 palette effectively by employing the primary green for headers and backgrounds, the red for key metrics and alerts, and the muted colors for secondary elements. Ensure a contrast ratio of at least 4.5:1 for accessibility.
Layout & Grid System
HighImplement a 12-column grid system for a 4:3 aspect ratio. Position KPI cards at the top for immediate visibility, followed by charts in the middle for analysis, and filters in a sidebar. Maintain 20px padding and 20px spacing between cards.
Typography Hierarchy
MediumUse a consistent font family with a bold dashboard title sized at 28px, section headers at 20px, card titles at 16px, body text at 14px, and captions at 12px. This hierarchy will create a clear visual structure.
Data Visualization UX
HighSelect chart types based on data semantics; for trends use the Multi-Line Chart, for comparisons the Stacked Bar Chart, and for proportions the Donut Chart. Limit colors to a maximum of 7 per chart and ensure clear legends are positioned outside the chart area.
Visual Hierarchy & Focus
MediumCreate visual hierarchy by making the most important metrics the largest and boldest elements on the dashboard. Use whitespace effectively to separate sections and apply conditional formatting to highlight anomalies in metrics.
Interaction & Feedback
LowIncorporate hover states for interactive elements with a slight opacity change (0.8) and provide loading skeletons during data refresh. Ensure users receive visual feedback on filter selections and consider drill-through navigation for deeper insights.







