About this dashboard
Executive scoreboard revealing five years of revenue performance and drivers behind peaks and dips for a global football merchandise retailer.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the light theme with custom colors: #1e4919 for backgrounds and headers, #ffb70e for key metrics, ensuring a 4.5:1 contrast ratio for readability. Consistency across elements enhances visual recognition.
Layout & Grid System
HighImplement a 12-column grid for a 4:3 ratio, placing KPIs at the top for immediate visibility, followed by charts in the middle for detailed analysis. Maintain 16-24px padding between elements.
Typography Hierarchy
MediumEstablish a clear typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, and body text at 12-14px regular. Use a consistent font family like Inter for readability.
Data Visualization UX
HighSelect appropriate chart types: Multi-Line for trends, Funnel for conversion stages, and Gauge for performance targets. Limit each chart to 5-7 colors, with clear legends and tooltips for context.
Visual Hierarchy & Focus
MediumCreate a clear visual hierarchy, emphasizing the most important KPIs with larger, bolder elements. Use whitespace effectively to separate sections and highlight anomalies with conditional formatting.
Interaction & Feedback
LowIncorporate hover states for interactive elements, loading states during data refresh, and visual feedback for filter selections. Consider drill-through navigation for detailed exploration of metrics.







