About this dashboard
An overview of sales pipeline metrics focusing on value, win rates, deal sizes, and performance against quotas.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUse the custom color palette strategically: employ #ed0067 for primary headers, #fbdb24 for key metrics, and #87003b for alerts. Ensure a contrast ratio of at least 4.5:1 for accessibility, especially on light backgrounds.
Layout & Grid System
HighUtilize a 12-column grid within a 16:9 ratio, placing KPIs at the top for immediate visibility, with charts in the middle for analysis. Maintain 16-24px padding and 16-20px gaps between cards to enhance readability.
Typography Hierarchy
MediumImplement a consistent typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, card titles at 14-16px medium, and body text at 12-14px regular. Select a single font family (e.g., Inter) for uniformity.
Data Visualization UX
HighSelect chart types that align with data semantics: use Funnel Charts for win rates, Gauge Charts for performance targets, and Multi-Line Charts to illustrate trends over time. Limit colors per chart to 5-7 and ensure clear legends.
Visual Hierarchy & Focus
MediumEstablish a clear visual hierarchy to direct focus on the most critical metrics. Utilize whitespace effectively to separate sections and apply subtle shadows to cards for depth. Conditional formatting should highlight anomalies in performance.
Interaction & Feedback
LowIncorporate hover states for interactive elements with a slight opacity change. Implement loading skeletons during data refreshes and provide visual feedback on filter selections, enhancing user engagement.







