About this dashboard
A comprehensive overview of key sales metrics to drive strategic decision-making in the pharmaceutical sector.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the purple-gold palette effectively by using purple (#7B1FA2) for headers and navigation, gold (#FFB300) for key metrics, and accents of lighter shades for highlights. Ensure a 4.5:1 contrast ratio for readability.
Layout & Grid System
HighImplement a 12-column grid for a 16:9 ratio. Position KPI cards at the top for immediate visibility, charts in the middle for analysis, and potential filters in a sidebar for quick access. Maintain 16-24px padding and 16-20px gaps between cards.
Typography Hierarchy
MediumUse a clear typography hierarchy: Dashboard title at 24-28px bold, section headers at 18-20px semibold, KPI card titles at 14-16px medium, and body text at 12-14px. Consistently use a single font family like Inter or Segoe UI.
Data Visualization UX
HighSelect chart types based on data context: use gauge charts for targets, multi-line charts for trends, and funnel charts for customer acquisition stages. Limit colors to 5-7 per chart and provide tooltips for additional context.
Visual Hierarchy & Focus
MediumEstablish a clear visual hierarchy by making the most important metrics the largest and boldest. Utilize whitespace to separate sections and apply subtle shadows or borders to cards for depth. Highlight any anomalies with conditional formatting.
Interaction & Feedback
LowIncorporate hover states for interactive elements with slight opacity changes and loading skeletons during data refresh. Provide visual feedback on filter selections and consider drill-through navigation for deeper insights.







