About this dashboard
Track key metrics for online revenue and conversion rates to enhance sales strategies.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize the cobalt-rose palette effectively by using cobalt (#0047AB) for headers and navigation, rose (#FF6B81) for key metrics, and an accent color (#1976D2) for secondary elements. Ensure a contrast ratio of at least 4.5:1 for accessibility.
Layout & Grid System
HighImplement a 3x3 grid structure to maintain a 4:3 aspect ratio. Place KPI cards in the top row for immediate visibility, followed by charts in the middle for analysis, and filters in the sidebar. Maintain a 16px padding and 20px gaps between cards for clarity.
Typography Hierarchy
MediumUse a clear typography hierarchy: Dashboard title at 28px bold, section headers at 20px semibold, card titles at 16px medium, body text at 14px regular, and captions/labels at 12px. Maintain a single font family (e.g., Inter) for consistency.
Data Visualization UX
HighSelect chart types that match the data narrative: use Multi-Line Charts for trends, Horizontal Bar Charts for comparisons, and Gauges for targets. Limit colors per chart to 5-7 and add tooltips for context. Ensure consistent axis formatting.
Visual Hierarchy & Focus
MediumCreate clear visual hierarchy by making the most important metrics larger and bolder. Use whitespace to separate sections and add subtle shadows to cards for depth. Highlight anomalies in red for negative and green for positive changes.
Interaction & Feedback
LowIncorporate hover states for interactive elements with subtle opacity changes. Use loading skeletons during data refresh and provide visual feedback on filter selections. Consider implementing drill-through navigation for deeper insights.







