About this dashboard

Monitor key e-commerce metrics to optimize sales performance and customer engagement.

KPIs tracked

Total RevenueGross Merchandise Value (GMV)Average Order Value (AOV)Cart Abandonment RateCheckout Abandonment RateCustomer Retention RateRepeat Purchase RateReturn Rate

Charts

Line ChartDonut ChartGauge ChartHeatmapFunnel ChartData Table

Strategic insights

Design recommendations

Color Palette Strategy

High

Utilize the graphite-lime palette effectively: graphite for backgrounds and headings, lime for key metrics to ensure visibility. Maintain a contrast ratio of 4.5:1 for accessibility.

Primary · Background and headers
Secondary · Key metrics and highlights
Accent · Secondary elements
Highlight · Important data points
Muted · Subtle backgrounds
Light · Light accents

Layout & Grid System

High

Implement a 12-column grid for a 4:3 ratio layout. Position KPI cards at the top for immediate visibility and charts in the middle for easy analysis. Maintain 16-24px padding and 16-20px gaps between cards.

Typography Hierarchy

Medium

Use a consistent font family (Inter or similar): Dashboard title at 24-28px bold, section headers at 18-20px semibold, card titles at 14-16px medium, and body text at 12-14px regular.

Data Visualization UX

High

Choose chart types that match data: line charts for trends, gauges for targets, and heatmaps for performance distribution. Limit colors per chart to 5-7, and add tooltips for additional context.

Visual Hierarchy & Focus

Medium

Create a clear visual hierarchy with the most important metrics being the largest and boldest. Use whitespace to separate sections and highlight anomalies with conditional formatting.

Interaction & Feedback

Low

Implement hover states for interactive elements and loading indicators during data refreshes. Provide clear visual feedback on filter selections to enhance user experience.

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