About this dashboard
Overview of top-line metrics driving online sales performance.
KPIs tracked
Charts
Strategic insights
Design recommendations
Color Palette Strategy
HighUtilize a wine-blush palette effectively: primary color for headers/navigation, secondary for key metrics, and accent for alerts. Ensure a 4.5:1 contrast ratio for accessibility and maintain consistency across the dashboard.
Layout & Grid System
HighImplement a 12-column grid system for a 4:3 ratio. Position KPI cards at the top for immediate visibility, followed by charts in the middle sections for detailed analysis. Maintain 16-24px padding and 16-20px gaps between cards.
Typography Hierarchy
MediumEstablish a clear typography hierarchy: Dashboard title at 24-28px (bold), section headers at 18-20px (semibold), card titles at 14-16px (medium), body text at 12-14px (regular), and captions/labels at 10-12px. Use a single font family for consistency.
Data Visualization UX
HighChoose chart types that align with the data: gauges for performance targets, multi-line charts for trends, and heatmaps for customer engagement. Limit color usage to 5-7 per chart for clarity and add tooltips for context.
Visual Hierarchy & Focus
MediumCreate a clear visual hierarchy by making the most important metrics larger and bolder. Use whitespace effectively to separate sections, and apply subtle shadows or borders to cards for depth. Highlight anomalies with conditional formatting.
Interaction & Feedback
LowIncorporate hover states for interactive elements (e.g., opacity: 0.8) and loading skeletons during data refresh. Provide visual feedback on filter selections and consider drill-through navigation for deeper insights.





