About this dashboard

An executive dashboard to monitor cash flow, operating expenses, and profit margins across business units for improved budget allocation and cost reduction.

KPIs tracked

Total RevenueNet ProfitProfit MarginCash FlowOperating ExpensesFree Cash Flow

Charts

Multi-Line ChartBar ChartGauge ChartStacked Bar ChartWaterfall Chart

Strategic insights

Design recommendations

Color Palette Strategy

High

Utilize a burgundy-cream palette with #800020 for headers and #F5F5DC for key metrics. Ensure at least 4.5:1 contrast for readability. Highlight critical alerts with #9F1239.

Primary · Background and headers
Secondary · Key metrics and highlights
Accent · Secondary elements
Highlight · Important data points
Muted · Subtle backgrounds
Light · Light accents

Layout & Grid System

High

Adopt a 12-column grid with a 16:9 ratio, placing KPI cards at the top for immediate visibility, charts in the middle for detailed analysis, and filters in a sidebar. Maintain 16-24px padding and 16-20px gaps between cards.

Typography Hierarchy

Medium

Use 24-28px bold for the dashboard title, 18-20px semibold for section headers, 14-16px medium for card titles, and 12-14px regular for body text. A single font family like Inter ensures consistency.

Data Visualization UX

High

Select Multi-Line Charts for trends, Bar Charts for comparisons, and Gauges for targets. Limit colors to 5-7 per chart and use consistent axis formatting with clear legends outside the chart area.

Visual Hierarchy & Focus

Medium

Establish a visual hierarchy with the largest elements for critical metrics, using whitespace to enhance readability. Apply subtle shadows to cards and conditional formatting to highlight anomalies.

Interaction & Feedback

Low

Incorporate hover states for interactive elements, using a slight opacity change. Implement loading skeletons during data refresh and provide visual feedback for filter selections.

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